How We Use VEED to Create and Edit Professional-Looking Videos (Without Being a Pro)
Video is no longer a nice-to-have in marketing; it’s a must-have. But for many businesses, the cost and complexity of video production can be a major barrier. In our work with clients, we often find that they have great ideas for video content, but they don’t have the tools or the expertise to bring those ideas to life. This is where a tool like VEED comes in. It’s a simple and powerful online video editor that makes it easy for anyone to create and edit professional-looking videos.
What VEED Actually Does (In Practical Terms)
VEED is an online video editor that is designed for marketers and content creators. In practical terms, this means it gives you all the tools you need to create and edit a wide range of different video content, from social media videos to product demos to online courses. It includes features like a drag-and-drop editor, automatic subtitles, a library of stock footage and music, and a range of different filters and effects. The commercial impact of this is a dramatic reduction in the time and cost of video production, making it possible for any business to create high-quality video content at scale.
Why This Matters for Revenue and Growth
By making it easy to create and edit professional-looking videos, VEED can have a direct and significant impact on your revenue and growth. For an eCommerce client in the apparel retail space, we used VEED to create a series of short, engaging product videos for their social media channels. This resulted in a 40% increase in their engagement rate and a 20% increase in their click-through rate to their website. This works best when you use the platform to create a variety of different video content for different stages of the customer journey.
Who This Is Actually For
VEED is a great fit for any business or individual that wants to create and edit professional-looking videos without the steep learning curve of traditional video editing software. This includes:
- Marketers: Individuals and teams that need to create video content for their social media channels, their website, and their email campaigns.
- Content Creators: YouTubers, podcasters, and bloggers who want to create high-quality video content for their audience.
- Small Businesses: Companies that want to create professional-looking videos without breaking the bank.
- Educators: Teachers and trainers who want to create engaging and interactive video lessons.
Who Should Probably Avoid This
While VEED is a powerful and versatile platform, it may not be the right fit for everyone. This includes:
- Professional Video Editors: Individuals who need the advanced features and capabilities of a professional video editing software like Adobe Premiere Pro or Final Cut Pro.
- Businesses that are looking for a free solution: While VEED offers a free plan, it is a paid platform with more advanced features available on the paid plans.
How It Compares to Other Tools in This Category
The online video editing space includes other players like InVideo and Kapwing. While all of these platforms offer similar core functionality, we’ve been impressed with VEED’s user-friendly interface and its powerful set of features. InVideo is another strong contender with a focus on creating videos from templates, while Kapwing is a more collaborative platform that is designed for teams. For most small to medium-sized businesses, we’ve found VEED to be the most comprehensive and cost-effective option.
How We Deploy This for Clients at SKOMA
When we deploy VEED for clients, we start by helping them to define their video content strategy and to create a storyboard for their first few videos. We then use VEED’s drag-and-drop editor to create the videos, and we add music, text, and other effects to make them more engaging. For a client in the health and beauty space, we created a series of short, educational videos that showed their customers how to use their products. We then published these videos on their website, on their social media channels, and in their email newsletter.
Where This Creates Leverage in Your Funnel
VEED creates leverage throughout the entire funnel by giving you a powerful and versatile tool for creating engaging video content. At the top of the funnel, it helps you to attract attention and build brand awareness with short, shareable social media videos. In the middle of the funnel, it helps you to educate your audience and showcase your products with product demos and explainer videos. And at the bottom of the funnel, it helps you to convert more customers with video testimonials and case studies.
Common Mistakes We See
The most common mistake is not having a clear plan or a storyboard for your video. It’s important to have a clear idea of what you want to say and how you want to say it before you start editing. Another mistake is not optimizing your videos for the platform where you will be publishing them. For example, videos on social media should be short, visually engaging, and easy to understand without sound. Finally, many businesses fail to promote their videos. It’s not enough to just create a great video; you also need to make sure that it’s being seen by your target audience.
FAQ
Question: Is it easy to use?
Answer: Yes, VEED has a very user-friendly drag-and-drop editor that makes it easy for anyone to create and edit professional-looking videos.
Question: Can I use my own footage and music?
Answer: Yes, you can upload your own footage and music to use in your videos.
Question: Does it have a mobile app?
Answer: Yes, VEED has a mobile app for both iOS and Android, allowing you to edit videos on the go.
Question: Is there a free plan?
Answer: Yes, VEED offers a free plan that allows you to create and edit a limited number of videos each month.
Synthesis: Is This Worth It?
For any business or individual that wants to create and edit professional-looking videos without the steep learning curve of traditional video editing software, a platform like VEED is a worthwhile investment. The ability to create high-quality video content at scale can have a significant impact on your marketing results. It’s a powerful and user-friendly tool that can help you to take your video content to the next level.
If you’re ready to start creating and editing professional-looking videos, we highly recommend checking out VEED.