SKOMA Digital

Digital Marketing Consultant in Melbourne

Fractional digital direction for ecommerce, B2B and enterprise teams across Melbourne, Sydney, Brisbane and the rest of Australia.

The senior digital lead most Australian businesses still don’t have

Many Melbourne businesses are already spending heavily across SEO, paid media, content and CRM, but no one is truly leading the digital function end to end.

Agencies send reports.
Campaigns keep moving.
Dashboards update.
But ownership is still missing, and commercial decisions slow down.

SKOMA steps into that gap as your Virtual Chief Digital Officer. We sit above agencies and internal teams to align channel activity, sharpen decision making, and bring digital back under commercial control.

Whether you need senior oversight across the full function or experienced digital leadership around an overstretched internal team, the role is shaped around the pressure points slowing growth.

Most $5M to $50M Australian businesses don't need another agency. They need a senior owner above the agencies they already pay — someone who briefs, decides, and reports against the P&L without hiring a full-time CDO.

Senior cover for the digital function you already run

We work with Australian businesses turning over $2M to $50M, where a full-time Chief Digital Officer is overkill but the founder has run out of bandwidth. Two to eight days a month is enough to change the trajectory.

Fractional leadership built for mid-market Australia

We’re agency neutral. We work with the suppliers you already pay, briefing them, auditing them, and consolidating where there’s overlap.
No upselling, no quiet referrals, and no commercial conflicts.

Agency-neutral across your existing stack

Every recommendation is framed against revenue, contribution margin, and pipeline. We do not bring impression charts to the boardroom.
We bring decisions, with the trade offs named honestly.

Commercial decisions, not channel reports

What We Do

At SKOMA Digital, we provide senior digital direction across the full marketing function (search, paid, CRM, conversion, and team structure) for businesses across Melbourne and the rest of Australia.

Search & AI visibility

We rebuild Australian sites for both classic SEO and AI search (Google AI Overviews, Perplexity, ChatGPT) using schema, entity coverage, and answer-led content.

Paid media ownership

We own the strategy, the briefs, and the performance review across Google Ads, Meta and LinkedIn, whether your in-house team or an agency is doing the buying.

HubSpot & lifecycle

We architect HubSpot from the data layer up: lifecycle stages, lead scoring, automation logic, and the hand-off back to sales that most setups never close properly.

Conversion optimisation

We run CRO as an ongoing program, not a one-off project. Three to five tests per month, prioritised by commercial value, measured against contribution margin.

Team & structure

We help decide what stays in-house and what gets outsourced, when to hire your first senior digital lead, and how to manage the agency stack you have today.

FROM FRAGMENTED CHANNELS TO ONE ACCOUNTABLE OWNER, ALL UNDER ONE SENIOR DIGITAL LEAD WORKING ALONGSIDE YOUR LEADERSHIP TEAM.

WHETHER YOU NEED A FRACTIONAL CDO, AGENCY OVERSIGHT, OR FULL DIGITAL DIRECTION, WE WORK WITH YOUR TEAM TO RUN DIGITAL THE WAY IT SHOULD BE RUN.

Get Your Custom Social Media Plan

Frequently Asked Questions

A VCDO is a senior digital lead working with you on a fractional basis (typically two to eight days a month) owning digital strategy, channel performance, agency oversight and team development. The model gives Australian founders board-level digital expertise without a full-time hire.