How We Use Outgrow to Create Interactive Content That Converts

In today’s crowded digital world, it’s harder than ever to capture and hold your audience’s attention. Traditional content formats like blog posts and white papers are still valuable, but they can also be passive and one-dimensional. In our work with clients, we’ve found that interactive content—such as quizzes, calculators, and assessments—is a powerful way to cut through the noise, engage your audience, and generate high-quality leads. This is where a tool like Outgrow comes in. It’s a versatile and user-friendly platform that makes it easy to create a wide range of different interactive content experiences.

What Outgrow Actually Does (In Practical Terms)

Outgrow is a no-code platform for creating interactive content. In practical terms, this means you can use its drag-and-drop editor to build a variety of different interactive experiences, including quizzes, calculators, assessments, polls, and chatbots. The commercial impact of this is a more engaging and effective way to capture leads and move them through your sales funnel. Instead of just asking for an email address in exchange for a static PDF, you can offer a personalized and valuable experience that provides immediate value to the user.

Why This Matters for Revenue and Growth

Interactive content has been shown to be significantly more effective at generating leads than traditional, passive content. For a B2B client in the financial services industry, we created an ROI calculator using Outgrow that allowed potential customers to see how much money they could save by using our client’s product. This calculator generated 3x more leads than their previous lead magnet, a 20-page white paper. This works best when you create interactive content that is closely aligned with your product or service and helps your audience to solve a real problem.

Who This Is Actually For

Outgrow is a great fit for any business that wants to create more engaging and effective content. This includes:

• B2B Marketers: Companies that want to generate more leads and move them through the sales funnel.
• eCommerce Brands: Businesses that want to help their customers choose the right product with quizzes and recommendations.
• Publishers and Media Companies: Companies that want to increase engagement and time on site with interactive content.
• Agencies: Marketing agencies that want to offer interactive content creation as a service to their clients.

Who Should Probably Avoid This

While Outgrow is a versatile and powerful platform, it may not be the right fit for everyone. This includes:

• Businesses with very simple needs: If you’re just looking to create a simple poll or survey, a less expensive tool may be a better fit.
• Companies that are not willing to invest in promotion: To get the most out of your interactive content, you need to be willing to invest the time and resources to promote it.

How It Compares to Other Tools in This Category

The interactive content space includes other players like Typeform and Jotform. While these tools are great for creating beautiful forms and surveys, they don’t offer the same range of interactive content types as Outgrow. Outgrow’s focus on lead generation is also a key differentiator, with features like lead qualification, lead nurturing, and integrations with a wide range of different marketing and sales tools. While Typeform and Jotform are great for collecting information, Outgrow is a more powerful platform for generating and converting leads.

How We Deploy This for Clients at SKOMA

When we deploy Outgrow for clients, we start by brainstorming a list of potential interactive content ideas that are aligned with their brand and marketing goals. For a client in the health and beauty space, we created a quiz that helped users to find the right skincare products for their skin type. We then used Outgrow’s drag-and-drop editor to build the quiz, and we integrated it with their email marketing platform to automatically add new leads to their welcome series. We then promoted the quiz on their website, on social media, and in their email newsletter.

Where This Creates Leverage in Your Funnel

Outgrow creates leverage at the top and middle of the funnel by providing a more engaging and effective way to capture and qualify leads. By offering a personalized and valuable experience, you can attract a larger and more qualified audience to your website. And by asking a series of targeted questions, you can segment your leads and deliver more personalized follow-up communication. For a B2B tech client, we used an Outgrow assessment to qualify their leads and route them to the appropriate salesperson, which resulted in a 25% increase in their sales team’s efficiency.

Common Mistakes We See

The most common mistake is creating interactive content that is not closely aligned with your product or service. A fun and engaging quiz can be a great way to attract attention, but if it’s not relevant to what you sell, it’s unlikely to generate high-quality leads. Another mistake is not having a clear call-to-action at the end of the experience. It’s important to tell users what you want them to do next, whether it’s to sign up for a demo, download a white paper, or make a purchase. Finally, many businesses fail to promote their interactive content. It’s not enough to just create it; you also need to make sure that it’s being seen by your target audience.

FAQ

Question: Is it easy to use?
Answer: Yes, Outgrow has a very user-friendly drag-and-drop editor that makes it easy for anyone to create a wide range of different interactive content experiences.

Question: Can I embed the content on my website?
Answer: Yes, you can embed your Outgrow content on any page of your website.

Question: Does it integrate with my other marketing tools?
Answer: Yes, Outgrow integrates with over 1,000 different marketing and sales tools, including HubSpot, Salesforce, Mailchimp, and more.

Question: Is there a free trial?
Answer: Yes, Outgrow offers a free trial that allows you to test out the platform before you commit to a paid plan.

Synthesis: Is This Worth It?

For any business that is looking to create more engaging and effective content, a platform like Outgrow is a worthwhile investment. The ability to create a wide range of different interactive experiences can have a significant impact on your lead generation and conversion rates. It’s a powerful and versatile tool that can help you to stand out from the competition and build stronger relationships with your audience.

If you’re ready to take your content to the next level, we highly recommend checking out Outgrow.