CallRail – Smarter Call Tracking
for Informed Decisions
Understand Where Your Leads Come From and What Drives Results
What Is CallRail and Why Do We Use It?
CallRail is a powerful tool that helps track, record, and analyse incoming calls, giving you a clear picture of how your marketing is performing. At SKOMA Digital, we use CallRail to help our clients understand which campaigns generate leads, improve their customer journey, and make data-backed decisions. We don’t sell or profit from this platform – we recommend it simply because it works.
How CallRail Supports Your Business
Whether you’re running digital ads, Google campaigns, or offline promotions, CallRail gives you full visibility into your phone call activity. It shows which sources drive calls, who’s calling, and how well those calls convert. This insight supports stronger marketing decisions and more effective communication with your customers.
Call Tracking and Recording
With call tracking and recording, you can monitor which channels are producing quality leads. Recorded calls also help improve team performance, resolve disputes, and maintain a consistent customer experience.
CRM and Pipeline Management
While not a full CRM, CallRail works seamlessly alongside your existing tools to provide valuable data for CRM and pipeline management. It shows lead sources, call outcomes, and trends that support stronger pipeline forecasting.
Reporting and Insights
CallRail’s reporting tools allow us to analyse call data by campaign, keyword, time, or even individual agent. These insights help businesses adjust strategies quickly and track return on investment.
Why We Recommend CallRail
We recommend CallRail to clients who want a better understanding of their call performance. Whether you’re a local service provider or a high-volume eCommerce brand, CallRail helps uncover what’s working and what needs improving.
- Helps attribute leads to the correct source
- Tracks call outcomes and quality
- Supports team training and consistency
- Integrates easily with CRMs and ad platforms
Need Help Setting Up CallRail?
We’ve set up CallRail for dozens of businesses and use it in our own agency. If you’d like help implementing call tracking services, setting up recordings, or linking it to your CRM, we’re here to guide you.
